The Journey to find our perfect name

The Journey to find our perfect name

The Name That Found Us

Names matter. And this one didn’t just appear overnight.

We deliberated. We delayed. We discussed. We disputed.

Some ideas were too clever. Some were too safe. Some just didn’t feel like us.

But that’s how the best things are born — through the wrestle, through the “not quites,” through the scribbles on scrap paper that didn’t survive. We almost gave up on finding the perfect name.

And then, finally, it landed.

“Quietly Glorious”.

There was no drum roll. No champagne corks. Just silence around the table as we looked at each other and smiled.

We knew.

It wasn’t just a name. It was a mirror of everything we believed in.

Because life isn’t about noise. It’s about persistence. It’s about strength carried quietly, with dignity, without applause. It’s about being glorious not because the world is watching, but because you kept showing up when it mattered.

The Logo With a Scar

Once we had the name, we turned to the mark that would carry it. We didn’t want sleek perfection — that’s not real life. So we drew a circle… and deliberately left it imperfect.

That circle is us. It’s everyone. Slightly skewed, slightly flawed, but whole. Human.

It’s a reminder that our strength doesn’t come from polished edges. It comes from the cracks, the dents, the grit, and the fact we keep moving.

That imperfect ring is our stamp — a living symbol of everyday resilience.

The Words That Underscore It All

3 simple words sit beneath our name, like a heartbeat:

“Keep Showing Up”.

They’re not a slogan. They’re a promise. A challenge. A lifeline.

Because if you do nothing else, if you achieve nothing else, if all you manage today is to keep going — you’re already living what Quietly Glorious stands for.

Why It Matters

The truth is, this brand cost more than money. It cost time. Energy. Late-night debates. Endless “what ifs.” It cost us patience and persistence. But every second, every scrap of paper, every tired conversation was worth it.

Because what we ended with wasn’t just a brand. It was a reflection of us — of the 99%. Imperfect, but proud. Quiet, but glorious.

And that’s something we’ll never stop being proud of.

Back to blog

Leave a comment